Sweet Tooth Delivery, formerly The Olive Café, Olive Street, Sunderland, started delivering desserts to university students in 2009. It was while doing this that Sweet Tooth Delivery noticed a gap in the market and an opportunity to supply sweet treats direct to consumers’ doors.
Their first goal was to become the home of quality American baking in the North East. Today it has two branches across Durham, with outlets at Cheveley Park Shopping Centre in Belmont and Prince Bishops Shopping Centre, Durham City.
Sweet Tooth is famed region-wide for its delicious Skittles Rainbow Cake, cupcakes and other sweet treats and desserts. The Sweet Tooth Bakery in Dragonville offers a full range of American-style
baked treats and desserts, including brownies, blondies, specialist cheesecakes, layer cakes, rainbow cakes and sweet muffs.
Sweet Tooth has brought the Skittles Rainbow Cake to huge and unexpected popularity in the North East and continues to innovate, introducing new and exciting cupcake flavours through its ‘Monthly Specials’ series. The bakery also caters for customers requiring whole cakes for weddings, birthdays, events and other celebrations.
Every evening sees Sweet Tooth delivering their unique products direct to consumers’ doors from their Belmont store. Their fudge cake range is available in Triple Chocolate, Peanut Butter & Aero Mint Chocolate, which are top sellers.
Kayley Smith and fellow MD John-Paul Stonehouse have already won a handful of awards, including the “Medium Size Business of 2015” at the Sunderland Portfolio Business Awards, and Kayley won the “Young Business Person of the Year” in the Sage Northern Star awards. And now she is also in the running for the “Young Entrepreneur of the Year” in the Great British Entrepreneur Awards, which will be decided 25th November at a prestigious awards ceremony on the London South Bank.
The company founders developed the now award-winning Sweet Tooth brand concept in response to what they saw as a lack of somewhere in Durham to enjoy the taste of truly authentic American-style baking. Their vision for the bakery and love of American baking transpired to be something that many people in Durham and across the North East came to share. Today the bakery has become a celebrated and iconic brand among certain groups of sweet-toothed foodies.
“As a relatively young business, it’s fantastic for us to be recognised in this way. It’s great recognition for the team and for the company,” she said.
The company, which Kayley runs with her partner John-Paul Stonehouse, employs 25 people and is currently recruiting to expand further. Sweet Tooth is going from strength to strength, with plans for a 3rd outlet by Christmas and longer terms plans to franchise and roll out the concept nationally.
“We’ve grown at an incredible pace because there seems to be a huge demand for the products we’re offering. Our entire range is produced in our bakery - you cannot buy our desserts anywhere else! This is the reason for our queues seven days a week!” said Kayley.